PRIVACY POLICY
Elite Hockey Lab LLC Last Updated: March 26, 2026
1. Who We Are
Elite Hockey Lab LLC is a sports performance education company based in New York. We operate the website elitehockeylab.com and provide digital training products and resources for hockey athletes and their families. If you have questions about this policy you can contact us through the Contact page on our website.
2. What Information We Collect
We collect information in the following ways:
When you purchase a product, we collect your name, email address, and payment information. Payment transactions are processed by Stripe. We do not store your credit card details on our servers.
When you opt in to a lead magnet or email list, we collect your name and email address.
When you create a member portal account, we collect your name, email address, and login credentials.
When you visit our website, we may collect non-personal information such as browser type, pages visited, and time spent on the site through standard website analytics tools.
3. How We Use Your Information
We use the information we collect to process your purchase and deliver product access, send you program materials and updates, deliver lead magnet content you have requested, send occasional emails about Elite Hockey Lab products and training resources, manage your member portal account, and improve our website and products.
4. Email Communications
We manage our email list through Kit (formerly ConvertKit). When you opt in to any lead magnet or email list on this site you are agreeing to receive emails from Elite Hockey Lab LLC. Every email we send includes an unsubscribe link. You can opt out at any time.
5. Payment Processing
All payments are processed securely through Stripe. Elite Hockey Lab LLC does not store or have access to your full credit card information. Stripe’s privacy policy governs how your payment data is handled and can be found at stripe.com/privacy.
6. Cookies
Our website uses cookies to improve your browsing experience and track basic analytics. You can disable cookies in your browser settings, though some site features may not function properly if you do.
7. Third Party Services
Our website uses third party services including Stripe for payment processing, Kit for email marketing, and Paid Memberships Pro for member portal access. Each of these services has its own privacy policy governing how they handle your data.
8. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with access to your purchased products. If you would like your data removed, contact us through the Contact page and we will process your request within 30 days.
9. Children’s Privacy
Our products are designed for athletes ages 12 to 20. We do not knowingly collect personal information from children under 13 without verified parental consent. If you believe a child under 13 has submitted information to us without consent, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. Continued use of the site after any changes constitutes acceptance of the updated policy.